Location: Kensington and Chelsea, London
Scope: Full internal and external rebrand of whole site including illuminated logos, monoliths and graphic wallpapers
Harbour Club is a premium leisure centre in the heart of Kensington and a former Virgin Active site. Harbour club approached us with a brief to transform the site within 4 weeks ready for their relaunch to the local market.
The project was challenging for a number of reasons; logistics are difficult in this area and night works were strictly prohibited. On top of this parking was for short periods to unload only, meaning detailed planning ahead of time was vital to the success, particularly when the main totem at the front needed dropping from the hi-ab.
We overhauled the branding, with new internal signage and graphics including a brand new blaze studio. The project was delivered on time and within budget and the site has become a flagship for the Harbour Club brand.
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